Phase One: Information Gathering

07 June 2013 by Development 890 Views

This first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created.

This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.

It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site.

Certain things to consider are:

Purpose - What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
Goals - What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.
Target Audience - Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will later help determine the best design style for your site.
Content - What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?

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